[100% OFF] Social Marketing and Public Health, Theory and Practice Books
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The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health: Theory and Practice introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. This new edition moves the book’s focus to a globally-relevant approach to the application and evaluation of social marketing, and includes a range of international case studies. In addition to coverage of key concepts and techniques in social marketing, this book contains chapters on areas such as marketing on a budget, ethical issues, and incorporating digital and social media platforms into social marketing strategies. A practical ‘how to’ guide; Social Marketing and Public Health empowers citizens by understanding their needs and working together to create healthy communities. It sets out a compelling case for a more citizen, patient, or client-focused approach to promoting health and preventing disease, which is the core of good social marketing practice. Written by international experts in the field, this book is a useful guide for public health specialist planners and policy makers, social marketing organisations and professionals, and students and academics in these fields.
Additional Information:
| Title | : Social Marketing and Public Health, Theory and Practice |
| Author | : Jeff French |
| Item ID | : 9XwLDgAAQBAJ |
| Publisher | : Oxford University Press |
| Type | : BOOK |
| Format File | : PDF & EPUB |
| Android/iOS | : Install “Google Play Books” |
| Page Count | : 256 |
| Category | : Medical |
| Published Date | : 2017-04-06 |
| Language | : en |
| Isbn 10 | : 0191027480 |
| Isbn 13 | : 9780191027482 |
| Sale Info | : FOR_SALE |
| Price | : 33.62 EUR |
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