[100% OFF] International Advertising, Realities and Myths Books
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In this comprehensive handbook of theory and practice of international advertising, the subjects are not treated in isolation, but rather linked to overall trends in business globalization. The contributors, representing academics and professionals from ten different countries, examine all aspects of international advertisng, from broad concepts and issues, developments in specific countries, and cutting-edge techniques developed outside of the United States. The result is a single `knowledge-bank’ of theory and practice for advertising students and professionals.
Additional Information:
| Title | : International Advertising, Realities and Myths |
| Author | : John Philip Jones |
| Item ID | : hSN1AwAAQBAJ |
| Publisher | : SAGE Publications |
| Type | : BOOK |
| Format File | : PDF & EPUB |
| Android/iOS | : Install “Google Play Books” |
| Page Count | : 424 |
| Category | : Business & Economics |
| Published Date | : 1999-10-22 |
| Language | : en |
| Isbn 10 | : 1452264589 |
| Isbn 13 | : 9781452264585 |
| Sale Info | : FOR_SALE |
| Price | : 64.15 EUR |
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