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[100% OFF] The Fundamentals of Marketing Books

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This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising. The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap’d NY, Petstages, Red Bull and Wal-Mart.

Additional Information:

Title: The Fundamentals of Marketing
Author: Edward Russell
Item ID: JlU3DQAAQBAJ
Publisher: Bloomsbury Publishing
Type: BOOK
Format File: PDF & EPUB
Android/iOS: Install “Google Play Books”
Page Count: 192
Category: Business & Economics
Published Date: 2009-10-12
Language: en
Isbn 10: 2940439346
Isbn 13: 9782940439348
Sale Info: FOR_SALE
Price: 28.3 EUR


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