[100% OFF] Business-to-Business Brand Management Books
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Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.
Additional Information:
| Title | : Business-to-Business Brand Management |
| Author | : Mark S. Glynn,Arch G. Woodside |
| Item ID | : XddvV4cQYk8C |
| Publisher | : Emerald Group Publishing |
| Type | : BOOK |
| Format File | : PDF & EPUB |
| Android/iOS | : Install “Google Play Books” |
| Page Count | : 504 |
| Category | : Business & Economics |
| Published Date | : 2009-06-19 |
| Language | : en |
| Isbn 10 | : 1848556713 |
| Isbn 13 | : 9781848556713 |
| Sale Info | : FOR_SALE |
| Price | : 174.71 EUR |
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