[100% OFF] Data Mining and Market Intelligence for Optimal Marketing Returns Books
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The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.
Additional Information:
| Title | : Data Mining and Market Intelligence for Optimal Marketing Returns |
| Author | : Susan Chiu,Domingo Tavella |
| Item ID | : QVcsBgAAQBAJ |
| Publisher | : Routledge |
| Type | : BOOK |
| Format File | : PDF & EPUB |
| Android/iOS | : Install “Google Play Books” |
| Page Count | : 296 |
| Category | : Business & Economics |
| Published Date | : 2008-06-20 |
| Language | : en |
| Isbn 10 | : 1136412158 |
| Isbn 13 | : 9781136412158 |
| Sale Info | : FOR_SALE |
| Price | : 59.27 EUR |
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