[100% OFF] Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary Books
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The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a ‘popular media event’ while sometimes uneasily integrating public service values and consumerist logics.
Additional Information:
| Title | : Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary |
| Author | : Matt Hills |
| Item ID | : Zes0CgAAQBAJ |
| Publisher | : Springer |
| Type | : BOOK |
| Format File | : PDF & EPUB |
| Android/iOS | : Install “Google Play Books” |
| Page Count | : 146 |
| Category | : Performing Arts |
| Published Date | : 2015-07-22 |
| Language | : en |
| Isbn 10 | : 1137463325 |
| Isbn 13 | : 9781137463326 |
| Sale Info | : FOR_SALE |
| Price | : 72.79 EUR |
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