[100% OFF] Developing Insights on Branding in the B2B Context, Case Studies from Business Practice Books
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This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.
Additional Information:
| Title | : Developing Insights on Branding in the B2B Context, Case Studies from Business Practice |
| Author | : Nikolina Koporcic,Maria Ivanova-Gongne,Anna-Greta Nyström,Jan-Åke Törnroos |
| Item ID | : 4_tlDwAAQBAJ |
| Publisher | : Emerald Group Publishing |
| Type | : BOOK |
| Format File | : PDF & EPUB |
| Android/iOS | : Install “Google Play Books” |
| Page Count | : 264 |
| Category | : Business & Economics |
| Published Date | : 2018-08-09 |
| Language | : en |
| Isbn 10 | : 1787562778 |
| Isbn 13 | : 9781787562776 |
| Sale Info | : FOR_SALE |
| Price | : 88.39 EUR |
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